Learn a proven step by step approach to build a successful digital product following the Lean Startup methodology as a foundation. We’ll cover the different phases of the product development process, Discovery, Design and Delivery. You’ll learn what the steps in this process are, you’ll learn what the critical points in this journey are, and you’ll learn how to make the right decisions during this process.
Increase significantly chance to achieve product market fit
Learn how to build an MVP, cheaper, with better quality and with higher chance to succeed
Learn techniques and best practices from most successful tech companies
Introduction
Course content overview
FREE PREVIEWIntroduction
FREE PREVIEWThe product lifecycle
Lean Startup
Quiz: Basic concepts
Minimum Viable Product
Common MVP pitfalls
MVP real world examples
The process from idea to product market fit
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Quiz: MVP example case
Introduction
Pick a niche
Understand the problem
Some user research techniques
Evaluate opportunity
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Quiz: Niche and their needs
Introduction
The essence of.a Product Strategy
The Kano model
Define your product strategy through example
Principles of a good product strategy
Quiz: Product strategy
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Introduction
Select your MVP type
Mobile app, web app, or PWA
Define key technical principles
Customer software, COTS, low-code development
Build or buy a software platform
Quiz: Key product decisions
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Introduction
How to describe the product
User stories
Prioritising user stories
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Quiz: Build an outcome-driven roadmap
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“Great course! It is well-structured and covers all the crucial aspects of building a product. It has a good balance of theory and practical examples, which makes it easy to follow. I wish I had watched this course before I was building my first product, so I would recommend it to anyone building a product.”
Nikolche
“This is a great course for anyone that wants to develop a product - digital or not. What hooked me was that it takes you through the whole process, from the stage of ideation of the product to its market placement. The guides and principles are clear and beautifully laid out, that they are easy to follow and can be applied in various fields and industries. I would recommend this course anytime!”
Biljana SR
“This is very clearly laid out, so someone with next-to-no knowledge can understand. I feel much more confident in building an MVP now, and less like I am chasing my tail trying to understand the industry jargon. I'd definitely recommend it, and I'll be buying more courses from Enlighten for sure.”
Victoria
“This course is fantastic. Not only that I learned a lot about building an MVP, The instructor also sounds excellent and it's fun to listen to, The content looks good and is of high quality. Well done!”
Neriya R
The course is designed with an entrepreneur in mind, particularly technology startups. The course, however, is beneficial for anyone who is involved in the product development process in any way, for example product managers who want to build better products or software engineers who want to understand how the most successful product companies build products that customers love.
Students with and without technical experience have found this course highly valuable and easy to follow. No technology background is required. It is however preferred to have some basic understanding of business and technology.
At the end of this course you will have a high confidence to manage the whole process from idea to a product market fit, and you will significantly increase the chance of your MVP to succeed.
The course is designed with unlimited access with no expiration date. You can revisit your course any time!
